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WIB: Building and Maintaining Your Personal Brand

May 7, 2025 10:00 AM - 1:00 PM (EDT)

Description

Women in Business: Building & Maintaining Your Personal Brand

Date: Wednesday, May 7^th

Time: 10 am – 1 pm

Location: Prospect Hill Inn

Menu: Salad, choice of 2 main dishes, and dessert and includes a white/red wine service, coffee, tea, soft drinks

Your personal brand is more than just a logo or tagline—it’s how you define, present, and position yourself in your career, business, and community. A strong personal brand builds credibility, creates new opportunities, and sets you apart in a crowded marketplace.

The Women in Business: Building & Maintaining Your Personal Brand event is designed to equip women with the tools, confidence, and strategy to define, communicate, and elevate their personal brand. Through expert-led roundtable discussions, interactive exercises, and meaningful networking, attendees will gain clarity on how to present themselves with confidence, build strategic relationships, and establish a brand identity that aligns with their goals and values.

This event is ideal for entrepreneurs, business professionals, and women looking to strengthen their influence, leadership, and visibility.

Event Goals & Outcomes

✅ Define & refine a personal brand strategy that aligns with strengths and goals.
✅ Communicate effectively to grow credibility and trust.
✅ Develop a visual brand identity that makes a lasting impression.
✅ Create a networking and mentorship plan to strengthen professional relationships.

The WIB Committee members:

Beth Shenton – Chair, (Lake Anna Wellness Studio)
Amy Hager – Volunteer (Joyful Business Revolution)
Paula Boyland – Volunteer (Cracked Pots Coaching)
Beth Ann Boone – Volunteer (Howard Hanna Realty)
Kelly Roth – Volunteer (Matern Staffing)
Casey Hollins – Board Chair (Rappahannock Electric Cooperative)

Roundtable 1: Defining Your Brand Identity & Differentiation

📍 Facilitator: Sharon Amoss, INNERWILL

Understanding your core values, strengths, and unique qualities that define your brand.
Clearer sense of representing yourself as a leader.
Differentiating yourself in a crowded marketplace.

Roundtable 2: Presence, Style & Communication Confidence

📍 Facilitators: Alexia Williams, CBS19 and Casey Hollins, Rappahannock Electric Cooperative

Mastering verbal and non-verbal communication to establish authority.
The role of personal style, appearance, and first impressions in brand presence.
Building confidence in how you visually and vocally show up in professional settings.
How presence—both in person and online—impacts perception and credibility.

Roundtable 3: Strategic Introductions & Relationship Building

📍 Facilitator: Barbara Higgins, Professional Development & Leadership Consultant

Crafting a compelling, authentic introduction that reflects your brand.
Practicing how to talk about who you are, what you do, and what sets you apart.
Confidently communicate your credibility to align with your career goals.
Networking, mentorship and collaboration to advance your goals, reputation and brand.

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Contact Information

Louisa County Chamber of Commerce
Name: Member Services
Phone: (540) 967-0944
Email: memberservices@louisachamber.org

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WIB: Building and Maintaining Your Personal Brand

May 7, 2025 10:00 AM - 1:00 PM (EDT)

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WIB: Building and Maintaining Your Personal Brand

May 7, 2025 10:00 AM - 1:00 PM (EDT)

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