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WIB: Building and Maintaining Your Personal Brand

May 7, 2025 10:00 AM - 1:00 PM (EDT)

Description

Women in Business: Building & Maintaining Your Personal Brand

Date: Wednesday, May 7th

Time:  10 am – 1 pm

Location:  Prospect Hill Inn

Menu:  Salad, choice of 2 main dishes, and dessert and includes a white/red wine service, coffee, tea, soft drinks


Your personal brand is more than just a logo or tagline—it’s how you define, present, and position yourself in your career, business, and community. A strong personal brand builds credibility, creates new opportunities, and sets you apart in a crowded marketplace.

The Women in Business: Building & Maintaining Your Personal Brand event is designed to equip women with the tools, confidence, and strategy to define, communicate, and elevate their personal brand. Through expert-led roundtable discussions, interactive exercises, and meaningful networking, attendees will gain clarity on how to present themselves with confidence, build strategic relationships, and establish a brand identity that aligns with their goals and values.

This event is ideal for entrepreneurs, business professionals, and women looking to strengthen their influence, leadership, and visibility. 

Event Goals & Outcomes

 Define & refine a personal brand strategy that aligns with strengths and goals.
 Communicate effectively to grow credibility and trust.
 Develop a visual brand identity that makes a lasting impression.
 Create a networking and mentorship plan to strengthen professional relationships.


The WIB Committee members:   

  • Beth Shenton – Chair, (Lake Anna Wellness Studio) 
  • Amy Hager – Volunteer  (Joyful Business Revolution) 
  • Paula Boyland – Volunteer  (Cracked Pots Coaching) 
  • Beth Ann Boone – Volunteer (Howard Hanna Realty)   
  • Kelly Roth – Volunteer (Matern Staffing)  
  • Casey Hollins – Board Chair (Rappahannock Electric Cooperative)


Roundtable 1: Defining Your Brand Identity & Differentiation

📍 Facilitator: Sharon Amoss, INNERWILL

  • Understanding your core values, strengths, and unique qualities that define your brand.
  • Clearer sense of representing yourself as a leader.
  • Differentiating yourself in a crowded marketplace.

Roundtable 2: Presence, Style & Communication Confidence

📍 Facilitators: Alexia Williams, CBS19 and Casey Hollins, Rappahannock Electric Cooperative

  • Mastering verbal and non-verbal communication to establish authority.
  • The role of personal style, appearance, and first impressions in brand presence.
  • Building confidence in how you visually and vocally show up in professional settings.
  • How presence—both in person and online—impacts perception and credibility.

Roundtable 3: Strategic Introductions & Relationship Building

📍 Facilitator: Barbara Higgins, Professional Development & Leadership Consultant

  • Crafting a compelling, authentic introduction that reflects your brand.
  • Practicing how to talk about who you are, what you do, and what sets you apart.
  • Confidently communicate your credibility to align with your career goals.
  • Networking, mentorship and collaboration to advance your goals, reputation and brand.


Contact Information

Louisa County Chamber of Commerce
Name: Member Services
Phone: (540) 967-0944
Email: memberservices@louisachamber.org
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