Unplug & Play
Unplug & Play
Monday, February 8, 2021 8:00 AM - Thursday, April 15, 2021 5:00 PM (EST)
“Unplug and Play” is a major marketing campaign designed to boost our economy by encouraging visitors to come to Lake Anna and Louisa. While here, they’re encouraged to shop, dine, explore local businesses and attractions. They can SIGN UP for a DEALS PACK and receive freebies & deals from participating businesses at LoveLouisa.org.
All businesses around Lake Anna and throughout Louisa County may participate. Louisa County Chamber members will receive additional exposure/mentions via LouisaChamber.org home page and marketing tactics specific to the chamber, contact Tracy @ 540-967-0944 to discuss membership benefits.
THREE WAYS TO GET INVOLVED:
1. SUBMIT AN EVENT OR ACTIVITY
Register your event or activity - submit now as much as you know, updates can happen later.
2. SUBMIT A FREEBIE OR DEAL
Visitors are encouraged to "sign up" for Unplug & Play and will receive a bracelet to get freebies/deals at various businesses. You decide the deal that works best for you that will bring people in your door.- we'll promote it and give you signage for your business.
3. BECOME A PARTNER
Leverage your marketing dollars and select a level that best suits your marketing budget and strategy. All partners will be PICK UP locations with site banner, logo & link on the visitor registration site as well as below specific mentions:
- Level 1 = $2,500 (25 business name mentions)
- Level 2 = $1,000 (10 business name mentions)
- Level 3 = $500 (5 business name mentions)
Marketing tactics with this campaign include social media (Facebook & Instagram), blogs, itineraries, direct emails (via Virginia Tourism & Chamber lists), and more. Your business has the flexibility to determine which combination of tactics to be included. Example: Level 2 = 2 Blog posts, 2 itineraries, 2 direct emails, 2 social media, 2 print articles
To maximize your investment, get registered to participate now through April 15.
Initial investors and mastermind group:
Callie Opie's Orchard, Cooling Pond Brewery, Dockside Realty, Fresh Air Flix, Lake Anna Linens, Lake Anna Photography, LKA Signs & Designs, Mid-Atlantic Watersports, Prospect Hill Inn & Restaurant, Shenandoah Crossing Resort
Tracy Hale Clark