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Best Western Zion: Assistant General Manager and Sales Manager

2/16/2024

ASSISTANT GENERAL MANAGER:

Job Summary:

The Assistant General manager is responsible for all aspects of operations at the hotel and provides support to the General Manager.

Directs and coordinates hotels activities to obtain optimum efficiency and economy of operations, and maximize full potential with a balanced focus on hotels mission, guests, employees and owners satisfaction.

Duties and Responsibilities

Assist the General Manager in his day to day operations and coordinate the duties and responsibilities with the General Manager

Assigns duties to Heads of Departments (HODs) and observes performance to ensure adherence to hotel policies and established operating procedures.

Provides training to staff and HODs.

Acts as the hotel’s public relations director and promotes the property within the hotel industry, local community and trade associations.

Monitor the Guest feedback on Trip advisor, OTA's etc. and Property Management System

Receive and resolve or assist the General manager in resolving guest complaints and service recovery process.

Assist in the selection of hotel staff and completes all new hire paper works.

Review employee performance and conduct personnel actions such as disciplinary actions and terminations.

Maintain accurate records including AR Aging reports, Direct billing etc.

Assist General Manager during Morning meetings or conducts the morning HOD meetings in the absence of General Manager. “Morning Huddles”

Adhere to all franchise and company procedures and regulations as well as standard operating procedures.

Ensure full compliance to hotel operating controls, SOP’s, policies, procedures and service standards.

Ensure the objectives and goals of Best Western and property owners work together to achieve brand positioning and success.

Build owner loyalty through proactive communication, setting and managing expectations and delivering solid business results.

Assist GM in key property issues including capital projects, customer service and refurbishment.

Perform property inspections.

Ensure property, grounds, physical plant, and work areas maintained to standard.

Build strong working relationships and communications with hotel staff and HOD's to ensure maximum operating effectiveness and fulfilment of special event needs.

Cover shifts in all departments as scheduled by the General Manager or as needed.

Monitor maintenance progress and FF&E (Furniture, Furnishings, and Equipment) conditions and provide status report to GM.

Audit on par stock in all areas to make sure that all required hotel supplies are ordered and stocked in advance of need.

Provide effective leadership to hotel team members.

Ensure hotel staff is provided with uniforms and name tags and uphold property grooming standards.

Ensure effective, timely and accurate communication with regards to hotel policies and procedures.

Assist the GM in in all aspects of business planning.

Must be available 24/7 to respond to any guest or employee emergencies.

All other duties as assigned by the General Manager or Management

SALES MANAGER

SUMMARY: While having primary responsibility for the hotel’s Sales efforts, the associate will assist the Director of Sales & Marketing with the supervision of the total sales effort of the hotel, including participation in the annual planning effort, developing new accounts, maintaining existing accounts, implementation of sales and marketing strategies to maximize profits of the hotel while maintaining customer satisfaction.

DUTIES AND RESPONSIBILITIES include the following:

• Ensures sales activities meet or exceed budgeted revenue for the hotel overall and for identified areas of personal responsibility.

• Sets goals and formulates action plans for soliciting and maintaining business based on the targeted market segments focusing on key result areas, as defined in the hotel business plan.

• Develops and implements sales and marketing strategies for new and existing accounts that will result in meeting and/or exceeding budgeted revenue and GOP goals.

• Maximizes individual productivity and results by planning and structuring time for sales activities based on business needs and trends, duties as Assistant General Manager, and coordination with the General Manager.

• Generates new business through telemarketing, networking and cold-calling.

• Identifies new business by consulting publications to learn about events (conventions, conferences, training seminars, social gatherings, and other functions) requiring overnight travel.

• Actively participates and communicates with diverse community groups and organizations as a representative of the hotel in order to develop positive relationships with community representatives and networking opportunities that will result in business leads from these groups.

• Contacts individuals, civic groups, and executives of organizations to explain services and facilities offered by hotel and to solicit their business group and/or convention business

• Monitors hotel sales performance by analyzing monthly Star Reports, taking note specifically of RevPar Index, Occupancy Index and ADR Index. If any of these indices are not at 100% (which means the hotel is not obtaining its “fair share” in that index), the DOS should immediately create and implement corrective strategies and actions necessary to accomplish a 100% RevPar index in coordination with the General Manager and Director of Sales & Marketing

• Makes outside sales calls to introduce hotel services to new accounts and to maintain and increase business to existing accounts.

• Maximizes business opportunities with existing accounts by building and maintaining good client relationships, and following up with representatives of existing accounts on an ongoing basis to determine their needs for hotel services.

• Evaluates competition to identify potential points of competitive advantage and disadvantage.

• Prepares promotional correspondence with travel bureaus, business and social groups.

• Develops and maintains standard account management systems for prospects, new accounts, existing accounts; develops and maintains client files.

• Maintains “liaison” function with other hotel-level departments to facilitate services agreed upon by the sales office and clients.

• Coordinates sales related activities with other departments to increase internal staff awareness of the customers’ needs and to offer new and improved services to customers.

• Attends Staff Meetings

• Enforces sales department and company policies and procedures in accordance with HMP Properties's Sales and Marketing SOP Manual.

• May assist in light set up and presentation at functions as needed.

• As required of all hotel associates, assists any customer or potential customer in a prompt, courteous, friendly, and helpful manner at all times.

• Other duties and responsibilities as assigned and coordinated with the General Manager

GENERAL:

EDUCATION and/or EXPERIENCE: High school education and 1 year related hotel experience

LANGUAGE SKILLS:

Read and interpret documents in English such as safety rules, operating and maintenance instructions, and procedure manuals, newspapers, periodicals, journals, and manuals.

Write routine reports, correspondence, business letters, summaries, and reports in English using prescribed format, and conforming to all rules of punctuation, grammar, diction, and style.

Ability to speak effectively in English before groups such as customers or employees.

REASONING ABILITY:

Apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.

Use mathematical skills to interpret financial information and prepare reports and budgets.

Read and interpret business records and statistical reports.

Make business decisions based on reports and similar facts, as well as on experience and personal opinions.

COMPUTER SKILLS: Sales Managers must have sufficient computer skills that will allow them to be able to use, in a proficient manner, all Company-issued software programs implemented at the hotel, including but not limited to the following:

Microsoft Word

Microsoft Excel

Microsoft Outlook

Office 365

Yield Management Systems programs

Property Management System (PMS) programs

Central Reservation System programs

Company-issued internet browser programs

Company-issued electronic mail programs

NOTE: Company-issued software programs implemented at a particular HMP Properties hotel may be changed from time to time; the individual is required to learn the new programs and upgrades as soon as practicable after such items are provided to the hotel.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear. The employee must regularly lift and/or move up to 25 pounds. The employee must be able to see differences in widths and lengths of lines such as those on graphs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

ENVIRONMENTAL CONDITIONS: Inside: Protection from weather conditions but not necessarily from temperature changes. A job is considered "inside" if the worker spends approximately 75 percent or more of the time inside.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to work effectively in a stressful environment, communicate well with others, effectively deal with guests, and accept constructive criticism from supervisors.

Must be able to change activity frequently and cope with interruptions.

IMPORTANT NOTE: Essential functions of this job are described under the headings above. The job requirements and features are subject to change from time to time due to the then-current needs and requirements of the Company and/or the hotel.

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