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GRANT OPPORTUNITY: Virginia Tourism Corporation

(VTC) Microbusiness Marketing Leverage Program

  • Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan
  • Marketing Focus: Small business and shoulder season marketing
  • Who is eligible: Small tourism-related business with 20 or fewer full-time equivalent employees including boutique retail, restaurants, food trucks, small attractions, craft breweries, distilleries, wineries, boutique lodging and B&Bs, and events focused on shoulder season visitation
  • Additional eligibility: DMOs and NGOs, such as PDCs and Main Street organizations, may apply but the application must support microbusinesses and/or shoulder season visitation with a robust marketing plan
  • Match: 1:1 cash or in-kind marketing match
  • Opens: August 22, 2023 – Closes September 28, 2023
  • Max Award: $5,000 for small businesses
  • Max Award: $10,000 for organizations such as Main Streets, DMOs, trails or Chambers which market small tourism-oriented businesses.
  • How: Online application portal
  • How: Online application portal
  • For information and questions, please email
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