GRANT OPPORTUNITY: Virginia Tourism Corporation

(VTC) Microbusiness Marketing Leverage Program

• Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan
• Marketing Focus: Small business and shoulder season marketing
• Who is eligible: Small tourism-related business with 20 or fewer full-time equivalent employees including boutique retail, restaurants, food trucks, small attractions, craft breweries, distilleries, wineries, boutique lodging and B&Bs, and events focused on shoulder season visitation
• Additional eligibility: DMOs and NGOs, such as PDCs and Main Street organizations, may apply but the application must support microbusinesses and/or shoulder season visitation with a robust marketing plan
• Match: 1:1 cash or in-kind marketing match
• Opens: August 22, 2023 – Closes September 28, 2023
• Max Award: $5,000 for small businesses
• Max Award: $10,000 for organizations such as Main Streets, DMOs, trails or Chambers which market small tourism-oriented businesses.
• How: Online application portal
• How: Online application portal
• For information and questions, please email VTCMLPGrant@virginia.org