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Louisa County Chamber of Commerce Receives Virginia Tourism Corporation Recovery Marketing Leverage Grant for Tourism Marketing

The Louisa County Chamber of Commerce has received $20,000 from the Virginia Tourism Corporation’s (VTC) Recovery Marketing Leverage Program (RMLP), designed to help local and regional tourism entities attract more visitors by leveraging limited local marketing dollars through a local match of the state grants funds.

In collaboration with local business, the Louisa Chamber will use these grant funds to launch Unplug & Play in Louisa! in the spring of 2021.  The campaign will showcase Louisa as a place for families to disconnect from their chaotic lives and connect with each other.  Louisa’s main attraction, Lake Anna, is an amazing draw to the area. Businesses throughout Louisa will benefit from travelers exploring the many attractions and activities to “unplug” for a day, a weekend or longer while visiting Lake Anna. 

“Shenandoah Crossings, a Bluegreen Vacation Resort, is excited to partner with the Louisa Chamber of Commerce. We provide diverse destinations and experiences combined with consistent quality and comfort to help you disconnect from routine and reconnect with yourself and the ones you love most. Bluegreen believes in the power of vacation for families to share happiness.” said Melanie Baker, Resort General Manager.

More than $1.9 million in matching grant funds were awarded to 161 local tourism initiatives through this program. This funding cycle, local partners will provide more than $5.6 million in-kind value to match the VTC grants. The grants will ultimately impact 483 statewide tourism entities.

“Louisa travel and tourism related businesses not only strengthen our local economy, but they also help build community,” states James Smith, Director, Louisa County Parks, Recreation and Tourism. “The Chamber’s efforts to create awareness and drive local spending through additional marketing will play a significant role in supporting the recovery and long-term sustainability of many of these businesses.”

This is the second Virginia Tourism Corporation’s Recovery Marketing Leverage grant received by the Louisa Chamber.  In the spring of 2020, LOVE LOUISA was launched and will wrap up in early spring 2021.  For details and to enter to win, go to

About Louisa County Chamber of Commerce

The Louisa County Chamber of Commerce promotes business, strengthens economic and community development, and serves as a catalyst for improving the overall quality of life in the Louisa community and region. For more information about LCCC, please visit Follow LCCC on Facebook.

About Virginia Tourism Corporation

Virginia Tourism Corporation is the state agency charged with marketing the Commonwealth as a premier travel and film destination. In 2019, visitors to Virginia spent $27 billion, which supported 237,000 work opportunities and contributed $1.8 billion in state and local taxes. To learn more, visit

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