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Virginia Tourism Corporation June 2021 News

FY22 Advertising Co-Op Now Open

Details of the Industry Advertising Co-Op Program for July 1, 2021 – June 30, 2022 are now available. Leverage discounts and reimbursements to maximize your media budget and advertising impact. Contact Lindsey Norment with questions.  LEARN MORE

Partnership Marketing and Advertising Program (PMAP) Program Year 2021 Renewals

PY 2021 enrollment for the Partnership Marketing and Advertising Program at the Virginia Welcome Centers and Safety Rest Areas will be closing soon. Please visit our website,, to register. Communication about PY22 (July 2021-June 30, 2022) will be coming in the next few weeks.

Bring LOVE to your Destination or Event

Request our popular LOVEwork to promote your destination and create a memory! Please submit the LOVEwork application request. Check on the form if you would like to lease the Pride LOVEwork or the Standard LOVEwork. For questions, contact Noelle Baker – (804) 545-5520. Transition

VTC has partnered with Simpleview to launch a brand new in mid-June. This change also means we will be replacing our old admin system with a new “Extranet”, where you will be able to log in and update or add your listings.

Since there will be many questions, we have scheduled Extranet training for:

Tuesday, June 8 · 3:00 – 4:00pm

Google Meet joining info:

Video call link:

Or dial: ‪(US) +1 504-515-0162 PIN: ‪574 894 145#

Thursday, June 10 · 10:00 – 11:00am

Google Meet joining info:

Video call link: Or dial: ‪(US) +1 320-318-3060 PIN: ‪364 730 077#

Lodging Report

VTC partners with Smith Travel Research (STR), a leading lodging industry research company, to provide monthly year-to-date lodging data for the Commonwealth of Virginia. The report provides an analysis for the state, tourism regions, and various segments around the state defined by STR.  READ FULL REPORT

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