Video Advertising: The Shift is ON

Description

Advertising used to be easy!

Traditional media was straightforward, and you could understand all the language used when making advertising decisions. Today, business owners face a much more fractured advertising environment with new words ("impressions" "OTT" "pre-roll" "reels") and we have all kinds of devices to view TV shows and ads.

The pandemic accelerated the already-changing consumer environment as more people stayed in to watch TV, and work on their phones and laptops. So, it's more important than ever to keep up with the latest changes!

This informational seminar, designed by Anne Flinn Advertising, will explain all of the changes and opportunities in Video Advertising, and will show a variety of ways companies can use video in their marketing and advertising to reach their desired consumer.

Businesses that rely on Co-Op dollars for the advertising campaigns will learn how manufacturers are designing their media for this changing world, and will often co-op at 100% for digital ads, which means you don't want to leave money on the table!

Video Advertising: The Shift is ON

Designed for Business Owners and Decision Makers

• Viewer shifts: OTT, CTV, Cable, Streaming Services, You Tube, Facebook and more - the times they are confusing!
• Device shifts: TV in living room? Mobile Device? Tablet? Laptop?
  Content shifts: do 60 second commercials have the same impact they used to? What are consumers responding to now?
• How do you advertise in this ever changing, ever evolving world of digital and new media?
• We’ll help you learn how to understand the new terms & plan ahead for this exciting change in advertising.

A few Statistics on Video Advertising:

• Did you know: 51% of marketing professionals worldwide name video as the type of content with the best ROI.
• The most popular video types made by marketers include
  explainer videos (72%),
  presentation videos (49%)
  testimonial videos (48% )
  sales videos (42%)
  video ads (42%)
• Marketers who use video grow revenue 49% faster than non-video users.
• Marketers who incorporate video into their campaigns experience 34% higher conversion rates.
• 84% of marketers say video has helped them generate leads.
• 87% of video marketers report that video gives them a positive ROI