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Explore Main Street to launch Strategic Market Analysis

10/19/2022

Last fall, the Town of Louisa formally joined the Virginia Main Street (VMS) network and became an Exploring Main Street (EMS) community! The Louisa Forward Foundation (LFF), a 501(c)(3) nonprofit initiated by the Louisa County Chamber of Commerce, will serve as the lead organization and focus on creating improved economic opportunity downtown and enhancing quality of life through community-driven revitalization efforts.

Recently, the LFF was awarded a $1,500 Walmart Foundation grant and a $7,000 Department of the Housing and Community Development Community Vitality grant to support the strategic market analysis for the long-term plan of Main Street Louisa. These funds will support the hiring of a professional consultant from Main Street America to provide the town with a Strategic Market Report. This report will allow the Foundation to better define its Main Street area and develop a data-driven strategic plan and framework, drawing residents and visitors to the downtown area and increasing local vitality. 


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