Firefly Celebrates 50,000 Connections Milestone as Consumer Reports Ranks Company Third Nationally Among Fiber Internet Providers
Palmyra, Virginia — Firefly Fiber BroadbandSM is celebrating two significant milestones: surpassing 50,000 active connections across Central Virginia and earning the No. 3 ranking among fiber internet providers nationwide in the 2026 Consumer Reports internet service provider survey.
The recognition from Consumer Reports places Firefly among the highest-rated internet providers in the country and further distinguishes the company from many national broadband providers serving significantly larger markets. Based on feedback from more than 105,000 consumers, Firefly was named one of a select group of internet providers earning top marks for value, speed, and reliability.
"Reaching 50,000 connections and being recognized as one of the nation's top internet providers is a remarkable achievement for our team and the communities we serve," said Gary Wood, President and CEO of Firefly Fiber Broadband. "From the beginning, our mission has been to bring world-class broadband to rural Virginia. This recognition validates the hard work of our employees and the trust our subscribers place in us every day."
As a wholly-owned subsidiary of Central Virginia Electric Cooperative, Firefly has grown from an ambitious vision to connect underserved communities into one of the nation's most highly regarded broadband providers. Consumer Reports highlighted Firefly's transparent pricing, lack of contracts and data caps, and exceptional customer experience.
Firefly's commitment to service extends beyond network performance. The company has earned industry-leading customer satisfaction scores, including a Net Promoter Score (NPS) of 81 and strong American Customer Satisfaction Index (ACSI) performance score of 91, reflecting Firefly's focus on delivering an outstanding customer experience powered by a local workforce.
The company continues to invest in new products and services designed to meet the evolving needs of residential and business customers, including:
- New 2 Gig internet service for customers seeking lightning-fast connectivity
- Enhanced cybersecurity and network protection tools for families
- Advanced security solutions for business customers
- Outdoor Wi-Fi solutions that extend connectivity beyond the walls of the home or business
- Reliable, symmetrical fiber internet designed to support remote work, education, streaming, gaming, and business operations
- Dependable phone service with crystal-clear call quality for families and businesses, especially in rural areas where traditional landline options are no longer available
"While we continue to complete our initial network buildout over the next 18 months, our team never stops looking for ways to improve the customer experience," said Wood. "Whether it's faster speeds, stronger security, expanded Wi-Fi coverage, or responsive local customer support, we're committed to delivering services that help our customers thrive."
With more than 50,000 homes and businesses now connected, Firefly is building on this momentum as it enters its next phase of growth, remaining focused on expanding opportunity, supporting economic development, and delivering the reliable connectivity Central Virginia communities need today and for generations to come.
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About Firefly Fiber Broadband
Headquartered in Palmyra, VA, Firefly Fiber BroadbandSM is a wholly-owned subsidiary of Central Virginia Electric Cooperative. Firefly offers lightning-fast internet via fiber to the premise that is reliable and priced fairly with no hidden equipment costs or special introductory pricing that increases the base cost of phone or internet later. Firefly has no contracts, no data caps, or slowdowns, and offers symmetrical upload and download speeds. Firefly Light offers 300 Mbps for $54.99; Firefly Flash offers 1 Gbps for $84.99, Firefly Lightning offers 2 Gbps for $104.99 in select areas, and Firefly Voice is $34.99 with a $5.00 discount when bundled with the internet. For more information, visit www.fireflyva.com.
Press Inquiries:
Melissa Gay, 434-263-7638 ([email protected])
