LOUISA, VIRGINIA – From November 1 through December 15, Louisa County residents are encouraged to shop and explore the community through “Hometown Holiday.” Hometown Holiday – reflecting a collaboration between Louisa County Parks, Recreation & Tourism and the Louisa County Chamber of Commerce – utilizes the Visit Louisa mobile app to make local events easy to find and add incentive for supporting local businesses. Not only will residents be able to use the Visit Louisa app for gift ideas and to plan outings, users will also be able to earn a free shirt and enter weekly prize drawings.

Residents may collect a code from each participating location to enter into the corresponding listing in the Visit Louisa app. While they will only receive one code associated with each listing in the app, they can collect multiple codes per week to enter multiple times into the weekly drawing.

“We’re excited to see this program growing to offer residents an easy way to see what Louisa has to offer this time of year,” said Director of Louisa County Parks, Recreation & Tourism James Smith. “The prizes will be products and services from participating businesses, which in itself represents opportunities for winners to discover new favorites.”

The list of events and businesses will grow throughout the season. Holiday activities and locations currently featured include:

Locations / Events

• Burton Cleaning Services
• Cooling Pond Brewery and Winery
• Country Boys BBQ
• Coyote Hole Craft Beverages & Mineral Brewing
• Dickinson's Store / Express Lane
• Everleigh Vineyards & Brewing Company
• Fifty-Third Winery and Vineyard
• Flip the Switch Tree Lighting (Courthouse)
• Haymaker Auto Repair
• Jen’s Crafters
• Keira Apple Photo
• KT-Jean Boutique
• Lake Anna Wellness Studio
• Louisa Christmas Parade & Festival
• Louisa True Value Hardware
• Santa at SoRev
• Share What You Love Weekend
• Smokin Eddie’s BBQ
• Southern Revere Cellars
• Sunshine Swan, LLC
• Tavern on the Rail
• The Cove at Lake Anna
• Tim's at Lake Anna
• Turn Up the Color Studio
• Yesterday and Today

Louisa County residents can download the Visit Louisa app on Google Play or the App Store, then find Hometown Holiday through the Experience tab. Participating locations will provide check-in codes. Louisa County Parks, Recreation & Tourism will supply codes to visitors of their tent at the tree lighting and parade events.

“We are thrilled to be partners with Louisa County Parks, Recreation & Tourism to support local business,” states Tracy Hale Clark, Executive Director Louisa County Chamber of Commerce. “Working together as a community to support our local business community is critical during this time of year. The Visit Louisa app makes it so easy to shop and explore Louisa first!”

Businesses and events may participate in Hometown Holiday for free by signing up at lovelouisa.org. Businesses do not need to be a member of the Louisa County Chamber of Commerce to participate. By joining this campaign, participants will share the benefit of Hometown Holiday being promoted on several platforms. Out-of-the-box thinking is encouraged to help provide unique gift ideas.

Questions about the Visit Louisa mobile app should be directed to tourism@louisa.org. Questions about business participation should be directed to info@louisachamber.org.